Sunday, June 17, 2007

Hold A Craft Only Garage Sale, Unique and Effective Marketing

Holding a rubber stamp craft garage sale is one of the easiest ways to attract a large number of interested customers. If you plan to organize one of these sales, however, be prepared for the work it will entail.

Not you’re Average Garage Sale

A craft-only garage sale is a wonderful idea because it allows potential customers to meet in one place specifically designated for showcasing the work of local craftspeople. You’ll want to advertise your craft sale like you would a regular garage sale. Put up very nice, colorful flyers around your neighborhood two weeks before the date of the sale.

The appearance of your flyers is important. You’ll want to convey the fact that your sale is not the normal garage sale. Don’t use the standard red and black ‘yard sale’ signs. Make professional-looking signs that emphasize the variety of items that will be available for sale. Make it clear that you will be selling new items, suitable for gift-giving.

Target Other Craftspeople and Enthusiasts

Of course, you’ll want to market your craft-only garage sale to other crafts enthusiasts. Visit your local hobby shop and crafts stores and put up flyers. Stand outside the door and hand out flyers, if you really want to get the word out. You might also consider visiting local crafts workshops and classes to inform students about the upcoming craft sale. Even easier, e-mail local crafts instructors and ask politely if they would be willing to make an announcement in class regarding the sale. If possible, deliver copies of your flyers to the instructor so he or she can pass them out in class.

Another easy way to reach your target audience is to advertise at craft fairs and shows. Again, pass out fliers and put up signs. People at craft sales are already in the mood to shop for crafts, so don’t be shy about marketing your show at these types of fairs.

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